the Brands rooting for sustainability in fashion
For the last few seasons, luxury fashion has entered a remarkable period of upheaval, with labels moving towards more eco-conscious, sustainable methods of design, sourcing and production. Eco-friendly fashion is finally on the agenda, and this year has been nothing short of an awakening for the industry. A welcome, long-overdue development, there’s no better time to highlight fashion brands that create collections with the well-being of the planet in mind.
An abbreviation of A Mindful Use of Resources, luxury label AMUR has quickly captured the hearts of fashion influencers and celebrities alike. The brand works closely with suppliers to ensure ethical sourcing of its raw materials, and is known to use natural, organic fibres such as cotton, silk, linen and hemp in all its covetable creations.
A firm favourite of trendsetting celebrities like Emma Watson and Amanda Seyfried, Ancient Greek Sandals is known for its Greek mythology-inspired footwear. Employing artisans who use traditional techniques to handcraft each pair of sandals, the cult label’s offerings carry a vacation-ready state of mind.
A celebrated name in resort footwear, Elina Linardaki is known for its ‘more-is-definitely-more’ approach to fashion. Feathers, beads and pearl embellishments are a label signature, adding playfulness to its one-of-a-kind pieces. Using naturally tanned leather and handmade embellishments to create each unique pair, Elina Linardaki’s flamboyant creations are hard to resist and even harder to miss.
Worn by everyone from the Jenner sisters to Gigi Hadid, everyone wants to be a #Gannigirl; the Scandinavian label is affably cool, feminine and champions sustainability in its activities – what’s not to love? With a commitment to do their bit for the environment every day, Ganni has been tracking its carbon footprint since 2016 and aims to reduce its carbon emissions by making luxury staples that are more eco-friendly yet strikingly on-trend.
Purveyor of all things bright and beautiful, Kate Cate is known for its luxurious leather and crystal-embellished accessories. The Italian label has adopted a conscious approach to fashion and has eliminated over 90% of plastic use throughout the production process.
Recognising the market gap for activewear that balances sustainability with aesthetic appeal, American label Live The Process employs American labour to create each luxurious piece in its collections. From the cutting of fabrics to its product packaging, the label aims to reduce the impact of its activities on the environment, while continuing to produce high-tech, innovative athleisure that is both beautiful and functional.
For London-based label Rejina Pyo, sustainability is about embracing fashion that doesn’t succumb to short-lived trends; instead, the label is focused on creating timeless pieces that are of high quality and functional all year round. From sourcing to packaging, Rejina Pyo takes into the account the impact of its activities on the environment and works with conscious suppliers that support its goal to develop ethical, environmentally-friendly fashion.
Toeing the line between romantically fantastical and reliably practical, every Rosie Assoulin design channels whimsical charm. Keeping its designs free from fur and animal skins which ultimately lower its carbon footprint, the label employs a local supply network that produces its conscious, statement-making collections.