When Jean Touitou first founded his brand, it wasn't yet called A. P. C. - his commitment to minimalist design was such that the first seasons were merely tagged with Hiver 88, or 'Winter 1988. In this logo T-shirt, the brand utilises its eventual name (standing for the brand's joint position as a production and creation workshop), marked with the Rue Madame locale of the brand's historic headquarters.
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First seen in Feb 2024
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