Created with violet toning properties, the Strength Cure Blonde Shampoo + Conditioner Duo is the perfect pair for your best blonde yet. The sulfate-free purple shampoo helps tone blonde and lightened color-treated hair and neutralizes ashy, brassy tones while the toning purple conditioner provides ultimate strength and moisture to damaged hair. Formulated with the Strength Cure Asta Repair™, this purple shampoo and toning conditioner duo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, our exclusive ANTIFADE COMPLEX® protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones. Discover the perfect balance of strength and velevty softness for your best blonde yet! Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. **Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. Benefits Brightens hair and adds vibrant shine Created with violet toning properties Perfect for all shades of color-treated blonde, lightened, or highlighted hair including lifts, highlights and balayage ZeroSulfate®, 100% Vegan Formula Don’t forget the Liter Pump for easy dispensing of shampoo and conditioner in liter size. | Pureology Strength Cure Blonde Shampoo and Conditioner Duo, Size 1L/33.8 fl oz